Analytics
Seven cards, each one question. Fixed periods, no choice, and never an empty page.
Every row above this one is work on a thing. This one is the look back at it. That is why it sits right at the bottom: pull it to the top and you put the accounting before the work.
Seven cards
| Card | The question |
|---|---|
| Key figures | How did the last 30 days go |
| Enquiries and viewings | Is more coming in, and does it turn into visits |
| From enquiry to closing | How far do enquiries get, and where does it jam |
| Where enquiries come from | Which source carries |
| How fast you reply | Am I answering fast enough |
| Needs you | What is waiting for me right now |
| Per property | Which property pulls |
The four key figures are enquiries, response time, viewings and closings, each with a comparison to the 30 days before.
The funnel has four steps: enquired, answered, viewed, accepted. The weakest transition carries the bottleneck chip, with the sentence spelling it out below.
Every card says quietly in its header what it covers: 30 days or 12 weeks.
There is no period selector, and that is deliberate
A choice between periods would have asked a question nobody asked, and shown the page differently on every visit. Key figures cover the last 30 days against the 30 before; trends cover twelve calendar weeks.
What you can do here
The screen is built to be read. All actions are ways out, and the whole row is the way:
- A row under Per property leads to that property's overview.
- A row under Needs you leads exactly where the work is: an enquiry into its thread, a viewing into its drawer, a quiet listing onto its page.
- Every key figure leads to where you can change the number.
No filter, no search, no view, no button at the top.
When there is nothing yet
Never an empty page. An office with no portfolio sees the same board with its zeros: every card stands and says briefly why it is empty. A full-page empty state would hide what will one day stand here.
| Card | What it says then |
|---|---|
| Key figures | The zero, plus "first measurement" or "none answered yet" |
| Trend | "No enquiry came in during the last 12 weeks." |
| Funnel, sources | "No enquiry in the last 30 days." |
| Speed | "No answered enquiry in the last 30 days." |
| Needs you | "All done." and below it that no enquiry is waiting |
| Per property | With nothing live: the sentence for it. With no property at all: the one step there |
Worth knowing
The current day is only half over. That applies equally to every comparison and is the truth about today, not an error.
Nothing counts that has not happened yet. A viewing on Friday is not a viewing on Wednesday: if it counted, the accounting would contain something that can still be cancelled.
A calendar day is a day in Berlin. Counted in hours, an enquiry from last evening would fall inside or outside depending on what time you opened the page.
Needs you applies now and to no window. An enquiry that has waited five weeks is not waiting any less because it arrived before the month. Five rows at most: more turn a list to work through into a list to look away from.
An open enquiry sits in no speed band. It is not fast, it has been left lying, and the Needs you card says so.
Every chart has a table below it. The picture is for the eye; what gets read aloud is the table. Colour is never the only signal: the comparison carries an arrow and a sign, the bottleneck appears as a chip and as a sentence naming both steps. Three colours side by side at most; more than that and a colour-weak eye cannot reliably tell them apart.
The screen has no backend route of its own, and that is deliberate: the numbers come from the responses that properties and enquiries fetch anyway. A second calculation over the same portfolio would be a second truth.
No agent tool reaches in here, and nothing waits for a yes.